Nancy A. Shenker (aka The Boss Lady)

has more than thirty years of experience as a marketer, writer, speaker, and innovator. Her publishing venture, nunu media, is her most recent endeavor.She considers herself a dual citizen of the traditional marketing world and the social media planet, and in both her corporate career and at theONswitch, a boutique marketing consulting company she founded in 2003, she has helped a wide range of businesses both small and large launch, rebrand, and flourish. She has held senior marketing positions at major brand companies Citibank, MasterCard International, and Reed Exhibitions. Her consulting experience spans a wide range of industries, including retail, food, kids and education, fashion, sports, health and wellness, real estate and shelter, marketing services, technology, service businesses, and the event industry.
Nancy is a contributing editor for the New York Enterprise Report and has been published and quoted in The New York TimesCrain’s New York, Smart Money TV,BusinessweekEntrepreneur.comthe Associated Press, Inc., AOL Small Business, and other media. She serves on the board of Yonkers Partners in Education.

Nancy publishes three blogs – theONblogHippy to Wiki and Show Girl Talk and a series of marketing and business tips, which can be found at www.10volts.com. She also publishes a line of business comic books called “Bad Girl, Good Business.”

She holds an AB in English and Psychology from the University of Michigan in Ann Arbor and a graduate diploma in book publishing from New York University. She also completed Kellogg’s Executive Communications program at Northwestern University.

Nancy speaks frequently to business groups on a variety of marketing topics, including branding, PR, social media, green marketing, and career development.

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