Who are the “2 Booms?” And why’d we come together to write Don’t Hook Up?
We had an epiphany during a chat. Nancy was perplexed on how to best manage interns and young staffers. Lindsay recalled her own mistakes as a new grad, as well as the career catastrophes of her fellow Gen Yers.
We shared our conversation with our friends and colleagues, and we heard many of the same stories over and again. Aggravated baby boomer bosses are fed up with a younger workforce. 20-something women feel angry, lost and wounded in a grim economy. And parents of echo boomers feel concerned for their daughter’s futures (not to mention the outfits they wear to work!).
We concluded that the real world is chewing up 20-something women and spitting them out – unemployed, demoralized, frustrated and unfulfilled. Smart young women with degrees are making damaging career mistakes. And even if they aren’t making foolish moves, they’re not making the right moves to get ahead, opting to sit idle and ride out a bad economy instead.
We decided to do something about it together!
Nancy A. Shenker (aka The Boss Lady)
has more than thirty years of experience as a marketer, writer, speaker, and innovator. Her publishing venture, nunu media, is her most recent endeavor.She considers herself a dual citizen of the traditional marketing world and the social media planet, and in both her corporate career and at theONswitch, a boutique marketing consulting company she founded in 2003, she has helped a wide range of businesses both small and large launch, rebrand, and flourish. She has held senior marketing positions at major brand companies Citibank, MasterCard International, and Reed Exhibitions. Her consulting experience spans a wide range of industries, including retail, food, kids and education, fashion, sports, health and wellness, real estate and shelter, marketing services, technology, service businesses, and the event industry.
Nancy is a contributing editor for the New York Enterprise Report and has been published and quoted in The New York Times, Crain’s New York, Smart Money TV,Businessweek, Entrepreneur.com, the Associated Press, Inc., AOL Small Business, and other media. She serves on the board of Yonkers Partners in Education.
Nancy publishes three blogs – theONblog, Hippy to Wiki and Show Girl Talk and a series of marketing and business tips, which can be found at www.10volts.com. She also publishes a line of business comic books called “Bad Girl, Good Business.”
She holds an AB in English and Psychology from the University of Michigan in Ann Arbor and a graduate diploma in book publishing from New York University. She also completed Kellogg’s Executive Communications program at Northwestern University.
Nancy speaks frequently to business groups on a variety of marketing topics, including branding, PR, social media, green marketing, and career development.
Lindsay E. Brown (aka The Echo Boomer Professional)
is the managing editor at Eco-Chick.com, and a contributing writer at LauraTurnerSeydel.com, EarthHour.org, Eco-Age.com, and GatherGreen.com. Her work has been featured in magazines including Cottages & Gardens and Edible. Lindsay pens the wildly popular series “Heroines for the Planet” on Eco Chick so as to share powerful stories of world-changing women. (Heroines portfolio on Pinterest.) She publishes her own blog, BrownLovesGreen.org and was named in Ecover’s “30 Americans Under 30.”
Lindsay’s a self-professed networking junkie who prides herself on her ability to connect with others, maintain strong relationships, and forge new ones. (That’s how she met the Boss Lady!) She’s thrilled and humbled by the opportunity to promote healthy living and choices—in and out of work—to women across the country.
She holds a BS in marketing and global business studies from Manhattan College.